Sometimes it can be confusing for hoteliers, especially independent hotels / hotel chains, to determine if adopting specialized systems like a CRM, would really add value to their business and give them a positive ROI. The best way to decide whether you need a CRM, is to take this ‘self-audit’ test based on your own current activities, and then you can see for yourself.
Here’s a concise ‘checklist’ from D-edge that we highly recommend that hoteliers should go through.
Checklist Recap
If you’re doing this at your hotel you know it’s time to implement a CRM:
1. You frequently export guest data from your PMS
POTENTIAL ISSUES
→ Poor control over GDPR
→ Duplicated e-mailings
→ Rate-conflict offering
→ Data silos
2. Your messaging is inconsistent or generic for all guests. i.e.: lack of personalization
POTENTIAL ISSUES
→ Alienate potential target markets
→ You don’t reward your most valuable customers
→ Hurt your brand image
3. You have no idea who’s arriving today or their value to your hotel
POTENTIAL ISSUES
→ Your guest knowledge leaves with each employee
→ No historical data on what guests like/want
→ Fail to loyalize guests
Inspired by these “symptoms and consequences”, we took the test ourselves to see how HotelAppz measures up to the hoteliers who need a CRM.
Excellent news: We’re a perfect match. Take a look!
To find out more about our solutions, click HERE.
And don’t forget to let us know your results after you’re taking the test!
